The new Middle East office of Tiffany & Co, which opened in Dubai, will oversee the work and business development of this jewelry company in the countries of the Cooperation Council of the Arab States of the Persian Gulf, Eastern and Central Europe, including Russia and the CIS, Africa, Turkey and India.
"The opening of the Tiffany & Co regional office in Dubai is a crucial step in the development of the company," said Loren Katala, vice president of new markets development at Tiffany & Co ... - "Brand stores have been operating in the region for 15 years, however “Thanks to the opening of the regional headquarters, we will be able to strengthen and expand our presence here and find new opportunities for development.”
Given the potential of this fast-paced region, Tiffany & Co. executives consider that the company will be able to satisfy the increasing demand for luxury goods and luxury goods. According to experts from the consulting company Bain & Company, Tiffany & Co. sales volumes in the Middle East region will increase in 2011 and will amount to 8% of the total global sales of the company.
Thanks to its timeless original design and legendary inimitable style of jewelry, Tiffany & Co has been a symbol of elegance, exclusivity and sophistication for 175 years. Tiffany's Dubai office will be the fourth international headquarters of the company, representing the famous American jewelry house outside of America. Over the next five years, Tiffany & Co. plans to double its network of branded boutiques in new markets in the world.
Today, the jewelry brand owns 35 of its own stores in 15 countries of the region. The first Tiffany store was opened in Beirut, Lebanon 15 years ago. At the end of this year, the company plans to open a new company boutique in Astana (Kazakhstan).
