The watch brand Roger Dubuis was registered in 1995. Omar Shawi, a regional brand manager for Roger Dubuis, whom we met at the Jewelery Arabia 2009 exhibition in Bahrain, told us about her main achievements and features.Omar, what is the most characteristic feature of Roger Dubuis watches?
The first and most important thing is that all our watches are produced in limited series. Second, all of our watches are marked with Poincon de Geneve (Geneva brand of quality), most of them are certified by the Observatory. What does this brand mean? If we go back to history, more than 150 years ago, many watch manufactories operated outside the Swiss capital, but the best watches were still produced in Geneva. And in order to somehow protect precisely the Geneva manufacturers, they began to put a special brand of quality on their products, which was engraved directly on the mechanism and confirmed not only unsurpassed craftsmanship, but also the watchmakers' compliance with 12 established corporate rules, as well as their own understanding of the brand high watchmaking in general. All Roger Dubuis gears have this mark.
Which collections express their own understanding of Roger Dubuis watchmaking?
When the brand only debuted in the arena of High Watchmaking, it was already clear how it was going to conquer the watch Olympus. The technical avant-garde, aesthetic originality and adherence to the traditions of Geneva watch manufactories became the skate of the company's founder Carlos Diaz and his highly professional partner Roger Dubois. An enthusiast, collector and a great connoisseur of chronometric art, Carlos Diaz and watchmaker, Roger Dubois, completely devoted themselves to their favorite business, in which they not only wanted to earn a name for themselves, but also to show their creative “I”. They expressed their own understanding of watchmaking art and its modern incarnations in the collections of Sympathie and Hommage, in the first case a clear original square shape, in the second with a classic round shape, which followed one of the partners' principles: "each shape is beautiful in its own way." In technical terms, the brand's trademark was the patented bi-retrograde date and day index, which later became combined with chronographic functions.
What does Roger Dubuis expect and take with him from the Bahraini exhibition?
All our expectations from the exhibition were embodied in the signing of an agreement on cooperation with the largest watch and jewelry retailer in the Kingdom of Bahrain - Asia Jewelers, led by Mohammed Mahmoud Jaffar. This step is fully consistent with the strategy of expanding the presence of the brand in the Middle East region. In the UAE, our watches can be purchased at Damas Les Exclusive boutiques.
Today Roger Dubuis is one of the most sought after and dynamically developing watch companies. Behind this undoubted success are the figures of Carlos Diaz and Roger Dubois, who in 1995 founded the manufactory known today as Societe Genovoise des Montres and concentrated considerable creative and commercial potential. Today, the company employs 370 employees, and the area it occupies is approaching 50,000 square meters. m. But the main achievement of the brand is its high level of technical equipment, the professionalism of staff, both creative and managers, allowing the company to update its catalog annually and enter almost all markets of the world. An excellent example of this forward movement is the new Excalibur collection, presented in two different versions: EX01 - a model with a manual winding mechanism, two tourbillons that rotate at the same speed in opposite directions, a retrograde minute hand and a power reserve indicator. The EX08 model is equipped with an automatic mechanism with two micro-rotors for the plant, a tourbillon and a minute repeater.
Thanks, Omar. We wish Roger Dubuis new achievements, and further promotion of the brand in the regional market.
