BY THE 50TH ANNIVERSARY, THE HOUSE OF CHLOÉ LAUNCHED THE NEW ROSES DE CHLOÉ AROMA, ORIGINAL VERSION OF WHICH IS PRESENTED UNDER THE CHLOÉ EAU DE PARFUM. FIRST TIME PLANTED IN THE GLASS "ROSARIUM" CHLOÉ IN FAR 2008, ROSE IN INTERPRETATIONS OF PERFUMERS MICHEL ALMEREK AND MILENA ALRAN EXPERIENCED NOT ONE "SPRING". FACE ROSES DE CHLOÉ, TOP MODEL ESTHER HESH TELLS ABOUT WHAT THE DREAMING AROMA HEROINE MAY THINK.
Hash is absolutely sure that the Chloé girl is the embodiment of beauty and sophistication. She shines with happiness and enjoys every moment in life. This is how the top model sees himself. Her own image outside of photo studios and world catwalks is quite simple. The girl loves the classic style and practically does not wear makeup. Hesh loves roses. They symbolize for her love, memory, dreams. At her parents' house, her father planted a rose bush for her with the eloquent name of Queen of Denmark. It is clear why her fresh, romantic look has become a symbol of Chloé roses. Delicate and elegant, the new fragrance is designed to convey the atmosphere of the Parisian rose garden. The composition opens with fresh notes of bergamot. A damask rose reigns in her heart, surrounded by chords of magnolia, giving the aroma a modern sound. The composition ends with a thin train of white musk and ambergris - a unique signature of the House of Chloé. One can imagine how Hesh stands at the open window to let in a fresh breeze at night, and picks up Roses de Chloé from the dressing table. The aroma exudes a special, oxygen-filled freshness. A refined glass bottle, like a blush that revitalizes the cheeks, is decorated with a pink ribbon. The silver frame and glass lid, which is so nice to hold on to, harmoniously complement its design. However, the main value is a soft pink substance and, of course, a whole bunch of freshly cut roses inside the bottle itself.
Hash recommends applying the fragrance to the wrists and a little to the neck. For his advertising campaign, she, surrounded by roses and two friends and colleagues, Tilda Lindstam and Carolina Brush Nielsen, worked with creative director Fabien Baron.
