New discoveries of Dubai

THE DUBAI MALL

A. Lange & Sohne
THE BIGGEST IN THE WORLD

Following the successful opening of the first Middle East A. Lange & Sohne boutique at Etihad Towers in Abu Dhabi, this world-famous Saxon watch maker continued its victorious march across the UAE, opening its second branded store, this time in Dubai. Naturally, it is located not somewhere, but in the largest shopping center of the region - The Dubai Mall, being the largest A. Lange & Sohne store, covering an area of ​​158 m2 and inviting visitors to make an exciting journey into the world where pioneers and discoverers striving for excellence, masterpieces of watchmaking are created. We can say that the store opened in Dubai fully reflects the highest degree of German craftsmanship and quality. On the occasion of the opening, A. Lange & Sohne presented a special collection of its Lange Zeitwerk watches, consisting of 30 items, which are available in only seven branded stores in the world. They are located in Dubai, Abu Dhabi, Dresden, Shanghai, Tokyo, Seoul and Hong Kong.

Completely different fashion

Iconic

The opening of ICONIC in this shopping center is not only a joyful event for department store fans, but also a new stage in the development of the brand’s strategy, called “Fashion Different”. ICONIC has long and successfully proven that high fashion can be not only ambitious, but also affordable.

The opening of the new store was honored by Miki Jagtiani, chairman, and Renuka Jagtiani, vice chairman of Landmark Group, as well as Raza Beig, chief executive officer of Splash & ICONIC, and Nisha Jagtiani, general manager of ICONIC, together with customers, guests and partners. The gala evening was literally filled with fashion and glamor. Strengthening the brand’s presence on a regional scale, ICONIC has a completely new design concept, thanks to which shopping in it will become a completely new and exciting experience.

Level Shoe District
YOUR NEW SHOE AREA

The shoe store Level Shoe District with a completely new and unique concept has appeared in the mall. Located on an area of ​​8918 m², it offers customers a unique experience, as its vast territory contains the latest women's and men's collections of world-famous shoe makers. The store is conditionally divided into four zones: women's designer shoes, modern women's and men's shoes, as well as the latest trends. In total, 40 shoe brands are represented on the territory of the store; Louis Vuitton, of course, is the "anchor". Among others, we will definitely mention such as Roger Vivier, Berluti, Chanel, Dior, Dolce & Gabbana, Fendi, Gucci, Miu Miu, Prada, Paul Smith, Ralph Lauren, Saint Laurent, Sergio Rossi, Stuart Weitzman, Tod's, Valentino, Giuseppe Zanotti and many others.

Jashanmal
LUXURY HOME PRODUCTS

The guest of honor at the opening ceremony of the city’s largest Jashanmal home goods store was Sheikh Ahmed bin Saeed Al Maktoum, President of the Dubai Civil Aviation Authority and Chairman and CEO of Emirates Airline Group. With an area of ​​1393 m², the store is located on the 2nd floor of a shopping center in Star Atrium and offers customers the widest selection of products and products for a premium home from around the world. Here, anyone who wants to make their home comfortable and convenient will surely be able to choose for themselves table and kitchen utensils, accessories for the bedroom and bathroom, household appliances and, even, suitcases and bags for business trips and vacations. Products of such famous brands as Lenox, Dankotuwa, Rimowa, Victorinox, Berghoff, Bugatti, Delsey, Kenwood, Delonghi and many others are presented in the store.

Van cleef & arpels
POETRY OF TIME

For the first time in the Middle East, the French jewelery and watch house Van Cleef & Arpels presented in Dubai the exhibition of watches The Poetry of Time ™ ("Poetry of Time"). New movements have been specially developed for the Poetic Wish line. This line, created back in 2006, became the embodiment of the original idea - to turn the measurement of time into a fairy tale. Two models from this collection are masterpieces of watchmaking. In them, watchmakers have exceeded the limits of technical excellence. The models are equipped with three integrated devices, which in addition to the decorative function show hours and minutes. This is done thanks to the "poetic animation" and the mechanism with a 5-minute repeater. It sounds every hour, and then every 5 minutes. The crown at 2 o'clock starts the animation. In Lady Arpels Poetic Wish, the girl’s silhouette moves slowly toward the center of the dial, indicating the number of hours. This is the first animation. The second, pearly cloud, which moves horizontally towards her. When they meet, the bells of Notre Dame are heard. Then, from behind the clouds, a kite appears in the picture to indicate minutes to the rhythm of the sound of the bells.

In another model - Midnight Poetic Wish, a guy standing on one of the terraces of the tower of Notre-Dame Cathedral, slowly moves to the center of the dial. This is done to indicate the clock. The second animation, as in the previous model, is a mother-of-pearl cloud floating horizontally towards it. When they meet, the bells of the Cathedral sound. After that, a diamond shooting star appears across the clouds, crossing the sky to indicate minutes to the rhythm of the sound of the bells. The 5-minute repeater uses a low tone for hours and a high tone for minutes. Models offer dual time displays.

Vince camuto
DOUBLE DEBUT

The glamorous, timeless and elegant New York shoe brand Vince Camuto has finally “reached” the UAE by presenting its “works” in two of Dubai's most prestigious shopping centers - The Dubai Mall and Dubai Marina Mall. According to the founder of the brand, he draws inspiration for his ideas from a modern woman and such principles as style, innovation and quality. To them, he adds the main directions and trends, comfort and high-quality small details that effectively complement the appearance.

In addition to shoes, Vince Camuto ready-made clothing collections, perfumes, jewelry and accessories are also presented in stores. We add that the fans of the brand are such Hollywood celebrities as Katie Holmes, Jessica Alba and Miley Cyrus.

MALL OF THE EMIRATES

Kate spade new york
NEW YORK KATE IN DUBAI

The famous New York brand Kate Spade New York, having made a revolutionary breakthrough in the fashion accessories sector, has finally appeared in Dubai. Covering an area of ​​149 m² and located on the first floor of the shopping center, the store presents a wide selection of handbags, small leather goods, ready-made clothes, fashion accessories, technical devices, jewelry, shoes, sunscreens, as well as stockings and socks. The Kate Spade New York brand store is the third in the Middle East region. The previous two were opened at Kuwaiti 360 Mall and The Dubai Mall. To date, the New York brand has expanded to 43 branded stores located in the United States, and another 97 - in other countries of the world. The exclusive distributor of Kate Spade New York is the Jashanmal Group holding.

Longchamp
EXPANDS ITS SERIES

The opening of the new store of the famous French fashion and leather house Longchamp was a joyful event for brand admirers. It is located on the second floor of this prestigious shopping center, presenting customers a wide selection of leather products, as well as ready-made clothes from the latest Longchamp collections. The store successfully complements its other "brothers" who are already open and successfully operating in the UAE, Saudi Arabia, Kuwait and Egypt.

Victoria's Secret
SHARE SECRETS

This fall, one of the most famous lingerie companies in the world, Victoria's Secret, based in Columbus (USA), will finally arrive in the Middle East region, opening several branded stores. Of course, the first stores of the brand will not appear anywhere, but in Kuwait and the United Arab Emirates. More precisely, in the famous Kuwaiti shopping center The Avenues and two large Dubai shopping centers - The Dubai Mall and Mall of the Emirates. All Victoria's Secret stores are operated by M. H. Alshaya Co., a large trading company.

The Victoria's Secret brand holds constant shows, shows of novelties with the involvement of supermodels - "angels". New items are released every season. To support sales growth in its stores, the company sells the most popular catalog models in all of its stores. They come out with a circulation of 365 million copies, which is one third of all company revenues. "Angels" Victoria's Secret - these are the most famous models representing the company's products. The debut of the angels took place during the fourth annual show in 1998. The first angels were Rebecca Romain, Tyra Banks, Helena Christensen, Karen Mulder, Stephanie Seymour and Daniela Pestova. Models are called "angels" due to the fact that during the shows they traditionally go on the podium with a variety of wings over their shoulders, similar to the wings of butterflies, angels, birds and fairies.

DUBAI MARINA MALL

Galvanni
FIRST TIME IN DUBAI

The famous Italian fashion brand Galvanni made its debut in Dubai, opening its first company store in the countries of the Arabian Gulf Cooperation Council (GCC). This event was made possible thanks to the signing of a franchise agreement between companies such as H2 Fashion LLC and, directly, Galvanni. “We are very pleased that we had the opportunity to represent this world-famous brand in the UAE, Qatar and Jordan,” said Hani Abu Omar, managing director of H2 Fashion LLC. “This is the first brand store that we open in Dubai. Until 2014 we plan to open six more branded stores on the territory of the GCC ". Recall that the Galvanni brand was founded in 1973. The company specializes in the production of fashionable clothes, shoes and accessories for men and women.

DEIRA CITY CENTER

New year with a new design
VALENCIA SHOES DCC

Admirers of the Valencia Shoes brand have yet another occasion to rejoice. The brand’s largest store, now occupying neither more nor less, but 305 m2, was reopened after restoration and updating. It is located on the 3rd floor and attracts attention not only with a huge selection of shoes, but also with a new concept design developed by the Italian company Mapa architetti associati for the brand.

Note that Valencia DCC is now the largest store of this brand in the UAE and the region, where there are numerous collections of shoes, handbags, accessories and clothing from such famous fashion houses as Roberto Cavalli, Valentino, Missoni, Emilio Pucci, Marc By Marc Jacobs, Vicini, Casadei, Robeto Fabiani, Porsche design, Loriblu, Fabi & Iceberg and others. Over the years, the brand has gained great popularity both among the young and more adult generation of customers.

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