Surely, every one of us, even once in my life, thought about the meaning of PEARL - ONE OF THE MOST ANCIENT AND MOST CLASSIC PRECIOUS MATERIALS CREATED BY NATURE.
Once I rode a tram through the streets of Stuttgart. A schoolgirl sat next to me, clutching a violin in her case. She went to classes in a music school. And I immediately noticed that small pearl earrings sparkled in her ears. Then I thought that parents probably cannot afford gold, but they put their whole heart into ensuring that their beloved daughter not only learn real art, but also look truly elegant and feminine - it was with this story that our Acquaintance with Gregor Schwartz, Schoeffel Sales Manager and one of the leading pearl experts in the world, who seems to know everything about him.
Schoeffel Jewelry House was founded in 1921. Four generations have passed, and very soon they will celebrate their centenary. It all started with the sale of precious and semiprecious stones, but at the end of the 60s of the last century, when Europe was swept by a real boom of pearl fashion, jewelers switched exclusively to this natural wonder. The Schoffel family has become a pioneer in the exclusive pearl market, working with marine farms, and still retains the unique right to select the most beautiful material for their jewelry - on the underwater fields of the Pacific Ocean - from Japan and Indonesia to Australia.
- Pearls are created by nature itself and, unlike, for example, diamonds, it does not require long processing and cutting. It takes from one and a half to two years to grow it, but it can take a whole decade to make an ideal pearl string. We remain true to the classical canons, but today we want to look modern. We set the development trend for the entire industry.
Therefore, we experiment with colored stones, combine pearls with silver and fabrics, come up with spinel bracelets, unisex models, original jewelry for very young people. All in order to make our jewelry even more attractive. And to satisfy the growing demand of our customers who are always expecting something new from us, ”continues Gregor Schwartz. A couple of years ago, Schoeffel in partnership with the designers of the brand LUISA CERANO decorated pearl loose cashmere dresses, and in the duo Unrath & Strano made a splash in real thanks to real pearl shoes. And Mr. Schwartz assured us that the experiments would not end there.
On the contrary, soon a real surprise awaits all fans of the brand. Over the years, the Schoeffel brand is represented in Russia and gradually develops the CIS space, working in Ukraine, Azerbaijan and Kazakhstan, and recently opened in Armenia and Georgia. The market is relatively young for the company - the countries of the Middle East, where pearls have always been treated with special trepidation.
- Since ancient times, pearls were not only a symbol of delicate taste, but also the status of a person, her belonging to a higher caste. Take even the church robes of Catholic priests embroidered with pearls. In Eastern Europe, and especially in Russia, our customers are always interested in the name of precious products, believing in their symbolic meaning. I must say that Russian women - one of our most luxurious clients - prefer classic models: white pearls and the highest quality that modern industry can offer.
When you look at a string of pearls, you remember its owner. I personally think of the image of the “Iron Lady” Margaret Thatcher, who did not part with the double pearl thread presented to her by her husband in honor of the birth of the twins. They absorbed the history of union unrest, the heyday of the British economy, and the happiest days of the family life of this strong woman.
- If we talk about the ambassadors of our brand, then at different times they were Coco Chanel, Princess Diana, and Queen Elizabeth II. It’s more difficult with politicians, but they don’t change us, for example, Angela Merkel and Yulia Tymoshenko. We tried to attract Hollywood "stars" to advertise our jewelry, but then we decided to stay on the support of our VIP clients, who have been faithful to us for many years.
In the end, Gregor told us how to take care of pearl jewelry: “Pearls are a natural material and they always live their own lives. Every day he comes in contact with cosmetics, cream or perfume, hot water, if you take a shower without removing the earrings, and, of course, all this cannot but leave a mark. Remember the simple rule: the pearl string is worn as a last resort after you have taken a shower, dressed, put on makeup and perfume. And after it has served you all day, remove it and wipe with a soft cloth. Custom decorations, and they will delight you for years to come. "
