Among them are exhibits from the new Motif, which included headsets - necklaces, brooches and cocktail rings richly decorated with rare diamonds, emeralds, sapphires, spinels. These stones of the highest quality are mined at the company's own mines in South Africa and on the island of Mauritius. of this, a unique diamond-shaped swan or flower was presented that had never before been exported from the United Kingdom.
The new Graff jewelry boutique is located on the ground floor of one of the most famous hotels in the world - Burj Al Arab. Its design was developed by the talented master Gilardino, who combined oriental motifs and unique luxury. The interior is dominated by ebony furniture, bronze trim and marble patterns. A luxurious crystal chandelier hangs from the ceiling.
Graff is a British jewelry house that has long been synonymous with the most exquisite premium jewelry in the world. His craftsmen use only the highest quality diamonds, each of which is selected taking into account its size, unsurpassed purity and transparency, and is processed by experienced cutters at the company's headquarters in London. Graff Jewelry House is represented in the world by 27 boutiques. The exclusive distributor of the brand in the emirate of Dubai is Damas.
Anan Fakhreddin, a member of the Board of Directors and CEO of Damas, commented on this event in an exclusive interview with our correspondent: “We really wanted to open the Graff boutique in the Burj Al Arab hotel, and for quite some time we searched for a suitable place for it. At the end We were lucky last year, and we were able to get an almost perfect area for the spacious and bright Graff store.
This boutique offers magnificent sea views. Moreover, I must emphasize that the design of this particular Graff boutique is unique and was created specifically for Dubai. I am happy that Damas is an exclusive partner of such a house as Graff, and I believe that even the most demanding customers will be pleased with the international brands and jewelry presented by us today. "
Anan, Damas traditionally amazes its fans not only with a variety of unique brands, but also with the appearance of more and more jewelry brands in its branded stores, even in the face of fierce competition. What will you please us with in the near future?
If you look at the number of brands represented by Damas, then this year I would call the most significant for the company. We continue to support our regular partners, plan to introduce new international jewelry names to the UAE market, and will also develop our own lines of exquisite jewelry, the demand for which is traditionally high. In addition, we will expand the network of our stores in the region. I am confident that 2012-2013 will demonstrate serious financial stability and will allow us to further strengthen the image of Damas.
What attracts Russian buyers to Damas stores?
I think that Russian-speaking clients, especially wealthy people, have one thing in common - they all have a refined taste for jewelry and only want to buy exclusive jewelry. They are not interested in consumer goods; they always need something special. Therefore, I believe that the Graff collections, well-known in the world for their eccentricity, elegance and luxury, are just right.
Being the leader of such a large and branched jewelry company, what do you consider the most difficult and what is the easiest in your work?
Managing a Damas group is not as difficult as it might seem at first glance. We have a rather large team of managers, each of which is responsible for his own area of work. We know our business well, since Damas has been operating in the market for over 100 years. Therefore, the most difficult task is, perhaps, to understand the tastes and preferences of our customers and try to do everything to satisfy them. The simplest thing is to work with pleasure.
What traits do you think should have a strong leader who can lead?
First of all, he must love his job. Such a leader will be able not only to ignite his subordinates, but also to captivate partners and clients of his company with the same passion. Believe me, the buyer always feels subtle whether the person on the other side of the counter likes his job or not. Therefore, I believe that a good manager is a caring and passionate person.
What do you see as the main secret of Damas success?
I think, in a clear delineation of our products, focused on different customer segments. Each of the stores or boutiques of the Damas group, located in different areas or cities, is designed for a specific target customer audience. I think the secret lies in this, since today it is impossible to apply one formula so that it suits everyone.
Thanks, Anan. And see you soon!
